To reward loyal E.ON customers, who could not benefit from dual-fuel contracts as they live in areas where a mains gas supply is not available, in the form of a cash rebate.
The solution needed to be cost effective, convenient and accessible as this was a varied audience. The delivery method also needed to work hard to explain to retailers how to process this new type of transaction. E.ON opted for a traditional approach using direct mail. Each customer received a personalised letter that contained a unique barcode together with instructions for the retailer.
An immediate success with over 70% of customers using their vouchers within the first month. The real-time nature of the system allowed the small number of customer issues to be dealt with by E.ON and PayPoint quickly and proactively.
Wild Bean Café
Help overcome the negative perceptions some UK consumers have of forecourt food and beverages.
The coffee at Wild Bean Café was superior to any forecourt competitor and was also the entry point for many people into the brand. To stimulate consideration and drive trial a free large coffee was offered to consumers via a digital voucher. As the campaign progressed different media channels were employed and i-movo’s real-time reporting allowed BP to determine the effectiveness of the media mix.
After only a few days 78% of sites had processed at least one voucher. The campaign also received an unplanned viral boost when Martin Lewis of moneysavingexpert.com mentioned it during a radio breakfast show with a 5 million audience. Even with this uplift, the secure nature of the system meant the client was never financially exposed beyond pre-set limits. The redemption rate high point reached 13.7%.
Evening Standard Eros Reward Card
To offer Evening Standard readers a cashless method of paying for the paper at a network of street vendors as well as third party retailers.
300 contactless terminals were deployed to cover the Evening Standard’s own vendor distribution network, to add to the 1,200 retailers with epay and PayPoint terminals who sell the title. Both were integrated to the i-movo system to allow readers to use their prepaid contactless card to buy the paper. The Eros Card was the world’s first dedicated, contactless and cashless newspaper payment card.
Less than three months from when the project was given the go-ahead the Eros Card was launched. A highly innovative and ground-breaking solution to a key strategic problem for all newspapers of increasing frequency of purchase.