Case studies
Over eight years we have built a wealth of compelling case studies that demonstrate just some of the ways our versatile Secure Digital Vouchers can be used.
To receive the full case study or to discuss a bespoke solution to meet your objective, contact us.
E.ON
Challenge
To reward loyal E.ON customers, who could not benefit from dual-fuel contracts as they live in areas where a mains gas supply is not available, in the form of a cash rebate.
Solution
The solution needed to be cost effective, convenient and accessible as this was a varied audience. The delivery method also needed to work hard to explain to retailers how to process this new type of transaction. E.ON opted for a traditional approach using direct mail. Each customer received a personalised letter that contained a unique barcode together with instructions for the retailer.
Results
An immediate success with over 70% of customers using their vouchers within the first month. The real-time nature of the system allowed the small number of customer issues to be dealt with by E.ON and PayPoint quickly and proactively.
E.ON operated two payout schemes with PayPoint in 2010 and both have been simple and straightforward to get up and running. Our customers can cash their voucher at a time and location that suits them and it’s quick and easy for them to do this.
Kevin Crabb
Commercial Manager, Metering & Industry Management, E.ON
Coca-Cola Great Britain
Challenge
The soft drinks market is highly competitive and this is heightened in the convenience sector where drinks are bought for immediate consumption. To drive consideration and trial across a range of CCGB brands a compelling offer was required.
Solution
An in-store campaign supported by POS that encouraged consumers to text in to receive one digital voucher per day, to a maximum of three, for a free bottle of ‘Fanta’, ‘Sprite’ or ‘Dr Pepper’. Vouchers were unique and could only be used once so there was no risk of over-redemption and therefore of budgets being exceeded.
Results
Over 200,000 bottles were distributed to delighted consumers, each for the cost of a text message.
This system allows us to run sampling campaigns across thousands of retailers simultaneously without any additional staffing costs or impact on the supply chain. The feedback we have received from retailers and consumers alike has been hugely encouraging.
Ed Knight
Head of Communication, Coca-Cola Enterprises
Telegraph Media Group
Challenge
Newsagents were spending too much time manually collating vouchers and then posting them to a handling house as part of the Telegraph Media Groups Home News Delivery service. It was an inefficient use of the newsagent’s time and impacted their cash-flow as retailers must pay the newspaper wholesaler ahead of receiving reimbursement from the newspaper issuing the vouchers.
Solution
Each week i-movo were notified of all subscribers expecting delivery of The Telegraph. This information was then communicated to stores by email. Each store was sent a plastic card with a magnetic strip on the back and a barcode printed on the front. To claim their weekly payment the store simply had to swipe the card through their PayPoint terminal. A receipt showed how much that retailer would be credited and they received payment within 6 days.
Results
From spending a day manually collating and posting vouchers, the entire time-consuming process was condensed into a single swipe of a magnetic-stripe card.
The retailers who deliver the Telegraph to our readers are a vital part of our business and, with the
Martin Harris
i-movo/PayPoint scheme, we have shown how we can make their lives easier by saving them time as well as getting them paid more promptly.
Subscriptions Manager, Telegraph Media Group
Lucozade
Challenge
Support the ‘Edge Pledge’ campaign which meant that if any member of the British public needed to ‘Get Their Edge Back’ a bottle of the nation’s favourite energy drink was just moments away.
Solution
The largest ever secure mobile voucher campaign, offering UK consumers a free bottle of Lucozade Energy at over 20,000 retailers. Consumers were invited to either register online or text EDGE to a shortcode number to receive their voucher. A storefinder on the website identified the nearest retailer where they could use their voucher.
Results
Positive consumer reaction from the target audience and retailers alike. “Paperless coupon systems are a big step forward for convenience retailers – I used to spend hours sorting and sending back the paper ones. With i- movo not only do I save all this time and ensure the voucher is valid, I also know I’ll be paid back promptly.” said one retailer in Leeds.
A consumer “Jason” posted the following comment on an online forum: “I just wanted to say how awesome the free Lucozade thing was. I walked into a McColls, went up to the till, showed the cashier my phone, she tapped away on a small machine and I got my free Lucozade! Great offer! Lets see more things like this!”
Giving our consumers the opportunity to receive coupons direct to their mobile phone has great linkage with our very mobile target audience. This service is only going to benefit the campaign.
Chris Walker
Brand Manager, Lucozade Energy
Evening Standard Eros Reward Card
Challenge
To offer Evening Standard readers a cashless method of paying for the paper at a network of street vendors as well as third party retailers.
Solution
300 contactless terminals were deployed to cover the Evening Standard’s own vendor distribution network, to add to the 1,200 retailers with epay and PayPoint terminals who sell the title. Both were integrated to the i-movo system to allow readers to use their prepaid contactless card to buy the paper. The Eros Card was the world’s first dedicated, contactless and cashless newspaper payment card.
Results
Less than three months from when the project was given the go-ahead the Eros Card was launched. A highly innovative and ground-breaking solution to a key strategic problem for all newspapers of increasing frequency of purchase.
Over the next two years in London, Zone One will increasingly become a cashless payment zone and the Evening Standard will be helping drive and lead this trend.
Andrew Mullins
Managing Director, Evening Standard
Daily Mail/Mail on Sunday
Challenge
To demonstrate the quality and value for money that Daily Mail/Mail on Sunday represent, in a highly competitive and declining market. To bring new consumers into the sector and create brand-switching from competitor titles.
Solution
A targeted campaign that encouraged consumers to send a text message to receive a voucher direct to their mobile phone. The voucher offered a 20p discount against the purchase of Daily Mail/Mail on Sunday for 30 days. The program was designed such that the call-to-action featured a store code to enable Daily Mail/Mail on Sunday to understand which stores were recruiting readers.
Results
68% of readers who took part in the promotion redeemed the voucher at least once, with an overall redemption rate of 36% which is approximately 6x the rate of an equivalent paper based campaign.
We were keen to embrace this new technology, due to the high penetration of mobile phone ownership and the ability to promote the Daily Mail and The Mail on Sunday with an attractive offer and convenient mechanic.
Neil Jagger
UK Consumer Sales Director, Mail Newspapers