Case studies
E.ON
Challenge
To reward loyal E.ON customers, who could not benefit from dual-fuel contracts as they live in areas where a mains gas supply is not available, in the form of a cash rebate.
Solution
The solution needed to be cost effective, convenient and accessible as this was a varied audience. The delivery method also needed to work hard to explain to retailers how to process this new type of transaction. E.ON opted for a traditional approach using direct mail. Each customer received a personalised letter that contained a unique barcode together with instructions for the retailer.
Results
An immediate success with over 70% of customers using their vouchers within the first month. The real-time nature of the system allowed the small number of customer issues to be dealt with by E.ON and PayPoint quickly and proactively.
E.ON operated two payout schemes with PayPoint in 2010 and both have been simple and straightforward to get up and running. Our customers can cash their voucher at a time and location that suits them and it’s quick and easy for them to do this.
Kevin Crabb
Commercial Manager, Metering & Industry Management, E.ON