i-movo’s Secure Digital Voucher technology is behind a new retail campaign launched by The Wall Street Journal Europe to encourage trial of the print edition of the newspaper.

From today, around 25,000 targeted recipients will be sent an email offering a half-price discount on purchase of the Wall Street Journal Europe for a limited period of time. Each email will contain a barcode and details of the participating PayPoint retailers in the Greater London Area. The recipient simply presents the voucher at any PayPoint retailer selling The Wall Street Journal Europe and the voucher is scanned using the PayPoint terminal and validated in real-time.

David Tymm, CEO of i-movo said, “This campaign combines simplicity and security to bring best value to both client and retailer. The retailer simply needs to scan the barcode to realise the cash-value of the voucher within four days, and the Wall Street Journal Europe can offer an innovative trial to new readers safe in the knowledge that it is using a secure digital platform.”

- ENDS - 

About i-movo

i-movo is a private company jointly owned by private individuals and David Tymm, who is also CEO. The company was established in 2003 to develop technology and processes to distribute digital vouchers with redemption using existing retail infrastructure. i-movo vouchers can be accepted at over 35,000 retailers across the UK using existing payment terminals already installed at these locations. With over thirty campaign credits since inception, i-movo Secure Digital Vouchers have been used by Associated Newspapers for the Evening Standard Eros Card and the Daily Mail/Mail on Sunday, BP for Wild Bean Cafe, Express Newspapers, the Financial Times, Glaxosmithkline for Lucozade Energy, News International for the Times & Sunday Times, The Sun and the News of the World and Nike for mobile ticketing.

About The Wall Street Journal Europe

Founded in 1983, The Wall Street Journal Europe forms part of the world’s leading business publication franchise, which includes The Wall Street Journal, The Wall Street Journal Asia and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. Together, these publications have a total circulation of nearly 2.9 million, reaching the world’s top business and political leaders.

The Wall Street Journal Europe draws on the Dow Jones network of nearly 1,900 business and financial news staff, the largest network in the world, including more than 370 in Europe, the Middle East and Africa.

The Wall Street Journal Europe has won many awards for excellence in journalism, including the Peter R. Weitz Prize for excellence and originality in reporting on European affairs every year since 2003 and Business Journalist of the Year Awards every year since 1999.